The Programme aims

Provide students with knowledge and competences in line with the market requirements for professional management of complex social processes, structures, and systems.

Programme’s advantages

A research facility – IKBFU's Sociological Laboratory, an extensive network of collaborations for completing internships, opportunities to study modules delivered in English by experts from leading universities.

Upon completing the Programme, you will be able to:

  • hold senior positions at sociological centres ad departments;
  • work as analysts and consultants to public authorities, recruiting agencies, and PR and marketing departments;
  • carry out research at educational and research institutions;
  • use current sociological and marketing research methods;
  • work with advanced software for sociology.


This course will allow you to learn more about the field of social relations in consumer society. You will be able to gain knowledge in the areas of psychology of customer behavior, marketing communications, and research in the field of media sociology. That will allow you to understand the society and culture of the relationship of marketing integration with the demands of society. The Master's Degree in consumer behavior, culture, and marketing is a one-of-a-kind program that combines consumer psychology with sociological research and analytical methods. The training is fully adapted to the strategic business context, which makes it possible to generate and implement ideas, having a real impact on the company's net profit.

Duration of the Programme

2 years.

Programme type


Language of instruction



Institute for the Humanities

Courses & Study Load

Number of ECTS credits: 120

Basic disciplines: research methods and data processing technology, network analysis for social sciences, GIS technology for social sciences, sociology for management, sociology for mass communications, sociology of risk and uncertainty, sociology for marketing and management projects.

  • Modern quantitative and qualitative methods of sociological research.
  • Consumer behavior.
  • Marketing and marketing research and communication
  • Modern technologies and data processing packages in sociology.
  • Sociology of mass communications
  • Network analysis in social sciences

Professional Training / Internships

Students complete internships at the Kaliningrad Regional Duma, Government of the Kaliningrad region, Kaliningrad Sociological Centre, Kaliningrad Chamber of Commerce, Kaliningrad Monitoring Group, and political party offices.

Career Opportunities

Graduates are employed by

  • consulting companies,
  • advertising and PR companies and departments,
  • public and municipal authorities,
  • social analysis centres,
  • research departments,
  • marketing departments,
  • national and regional research centres.

Admission & Tuition

Sociology, «Consumer behavior, culture and marketing»To enter a Master's programme  applicants are  required to take the following exams:

  • Written exam (or a test)  in the chosen field of study (100 points maximum)
  • Foreign language (a pass or fail  test)

We also accept international certificates of proficiency in English

Cambridge exam: PET, FCE, CAE, CPE; IELTS; TOEFL or

German: Goethe-Zertifikat A2, Goethe-Zertifikat Fit in Deutsch, Goethe-Zertifikat B1 / B2 , -Goethe-Zertifikat C1, Goethe-Zertifikat C2: GDS, test DaF, DSD B2 / C1, - telc A2 / B1 / C1 / C2, -ÖSD, -DSH.


Dmitry GURIN

Manager of the programmeme
+7 (4012) 595 595 (1931)
Language of instruction: Russian