The programme aimes

training highly qualified specialists who are able to develop and implement sets of measures and approaches to doing business, ensure the creation and effective management of marketing activities that own marketing research technology, develop and implement marketing programs using marketing mix tools that are ready to manage the organization’s marketing activities with Agile marketing positions.

Main courses of the programme:

  • Competitive Positioning and Branding;
  • Marketing Communications;
  • Pricing and Sales Management;
  • Internet Marketing Management;
  • Marketing Research;
  • Marketing Management Technologies.

Professional prospects

graduates of the master's program will be ready to carry out professional activities as the head of sales and marketing services, the deputy director of the company for commercial issues, the director of marketing


During this course of study, you will gain unique knowledge in the field of management of Russian and international technological projects. You will be able to forecast the firm's development, taking the market needs and capabilities of the organization into account, by shaping and implementing a company's policy on the creation, use, and protection of business assets.

 Having mastered the principles of making the most important decisions in building innovative strategies of companies, mechanics for their implementation, and criteria for forming innovation portfolios, you will learn how to manage the creation and implementation of innovative projects, as well as how to organize the process of their financing.

You will be able to create your own unique entrepreneurial idea or a technology startup and form a team to bring it to life.

Programme type


Language of instruction



Institute of Economics and Management

Courses & Study Load

  • Competitive strategies and innovations: concepts, tools, models
  • Business company models and operating effectiveness
  • Design thinking
  • New business thinking
  • Managing strategic changes