The pervasiveness of information systems in business generates demand for specialists in business informatics. IT companies need specialists proficient in information technology, economics, and management.

The programme aims

Train competent specialists in information technology and business process management.

Programme’s advantages

Many of the disciplines taught are unique, going beyond classical mathematical and economic programmes. These are Internet entrepreneurship, enterprise architecture improvement, ERP and CRM systems, and others.

Description

Learn best practices in marketing and communication management, as well as the latest conceptual approaches and tools for promotion on the internet, such as contextual and targeted advertising and SEO promotion. You will master the basic processes of Internet marketing, learn how to design new products and solutions, and calculate their effectiveness.

The knowledge you gain in digitalization, globalization, and the use of Big Data, meta-skills, and artificial intelligence in your work will enable you to engage in brand promotion in an ever-changing digital world, as well as on electronic devices such as TV, mobile phones, and digital hoardings.

This course offers to teach you the best practices in the field of marketing and communication management, as well as the latest conceptual approaches and tools for Internet promotion, such as contextual, targeted advertising and SEO promotion. You will be able to understand the basic processes of Internet marketing and learn how to design new products and solutions, calculating their effectiveness.

  Thanks to the knowledge that you will gain in the field of digitalization, globalization, and the use of Big Data, as well as meta-skills and artificial intelligence, you will be able to promote brands in an ever-changing digital world, as well as in media

Duration of the Programme

2 years.

Programme type

Full-time.

Language of instruction

Russian

Institute

Institute of Economics and Management

Admission

20 fee-paying places

Courses & Study Load

  • Applied marketing research in the digital economy
  • Designing and engineering new products and solutions
  • Brand management in the digital economy
  • Marketing analytics in the digital economy
  • Customer behavior and customer base management
  • Digital marketing and online sales

Professional Training / Internships

Experienced educators who are actively engaged into the sphere will share their experience and reveal all the secrets of the profession. The training is carried out in different formats: workshops, training sessions, master classes, practical assignments based on real cases, and participation in professional competitions which allow the students to build a path for their professional development and find useful contacts for career growth.

• Centre "Fund for Support of Entrepreneurship"
• Media Holding "Zapadnaya Pressa"
• LLC "EvroRetail"
• Trading Logistics Company "URINAT"
Graduates of this programme are proficient in the latest marketing techniques needed to promote products, services, and brands in an ever-changing digital world. It allows them to fulfill their potential in commercial organizations, holds public office, or open their own business.

Career Opportunities

Marketing Specialist
• Analyst
• PR Specialist
• Digital-Agency Employee

Admission & Tuition

Management, «Digital marketing» To enter a Master's programme applicants are required to take the following exams:

  • Written exam (or a test) in the chosen field of study (100 points maximum)
  • Foreign language (a pass or fail test)

We also accept international certificates of proficiency in English

Cambridge exam: PET, FCE, CAE, CPE; IELTS; TOEFL or

German: Goethe-Zertifikat A2, Goethe-Zertifikat Fit in Deutsch, Goethe-Zertifikat B1 / B2 , -Goethe-Zertifikat C1, Goethe-Zertifikat C2: GDS, test DaF, DSD B2 / C1, - telc A2 / B1 / C1 / C2, -ÖSD, -DSH.

Contacts

German Kopytov

Degree Programme Manager
gkopytov@kantiana.ru
+7 (4012) 595 595 (4021)
Language of instruction: Russian