Geo-branding combines marketing and urbanism as the main tools to help to integrate the economic, social, cultural, and political aspects of territory management. During the course of study, you will master the tools required to create an attractive public image of the territory and learn how to convey the idea of the uniqueness of any region to the general public. Having mastered the practical application of the mechanisms of formation and development of territory branding and territorial marketing, you will be able to successfully conquer foreign markets, attract investors, tourists, and new residents to the desired region.

Duration of the Programme


Language of instruction



Institute for the Humanities

Courses & Study Load

  • Branding in advertising and public relations practices
  • Culture and historical heritage as a component of the geo-brand
  • Geo-branding in mass-media
  • Multimedia and Internet technologies in geo-branding;
  • Creative studios