The program aims

Еraining professional specialists with modern knowledge, skills, and abilities in the field of managing the company's marketing activities in the market, planning and conducting market research, as well as marketing analysis and forecasting the development of sales markets that are able to develop a product policy for companies with skills in areas of commercial pricing and sales management.

Main disciplines:

  • Fundamentals of management and marketing
  • Sales management
  • Commercial activities
  • Marketing analysis
  • Marketing management
  • Consumer behavior
  • Marketing communications
  • Marketing research
  • Internet marketing
  • Strategic marketing.

Employment opportunities

The manager’s specialty is universal and allows graduates to be in demand at enterprises of all forms of ownership and in all sectors of the economy. After completing the training, you will be able to occupy the following positions: marketer, market analyst, category manager (assortment management specialist), advertising specialist, communications specialist, sales and pricing manager, product manager.


38.03.02. Management. Marketing.

Duration of the Programme

4 years.

Programme type


Language of instruction



Institute of Economics and Management